When employees and customers are distributed across multiple time zones, it’s essential for sellers to have access to critical business information around the clock. But for the sales team at Revinate, which offers hoteliers an industry-leading guest data platform, this access was lacking. Upon starting her workday in San Francisco, Senior Sales Enablement Manager Belén Alemán was frequently greeted by a backlog of 10 or more Slack messages from sales reps seeking assets. Like most companies in the digital space, Revinate utilizes multiple software applications to create and store sales collateral. Each one provides value; each one requires management. When Belén’s colleagues couldn’t find what they needed right away -- and couldn’t reach a sleeping Belén -- they often just skipped it, to the detriment of their sales efforts.
Belén chose Seva to help her team with organizing, labeling, and accessing vital sales and marketing assets across Google Drive, Revinate’s website, and Zendesk (through which the Customer Success team provides support). After an initial trial period and a stress-free implementation, she was sold on its benefits.
Right away, Belén’s volume of rep inquiries dropped significantly. With far fewer emails and pings on Slack, she and other senior leaders have substantially reallocated their daily efforts, shifting focus to strategic initiatives rather than information management. For Belén, this increased workflow efficiency represents “a huge win.”
In the months since Revinate launched Seva, far fewer disconnects have occurred between sales reps and prospective customers -- resulting in far fewer failed deals. Belén attributes this improvement to the fact that reps can now find the qualification documentation they need to evaluate technical considerations promptly. “There’s never a fear of missing anything,” says Belén.
With Seva at their fingertips, Revinate’s marketing employees gain additional control over the collateral they produce. Seva’s analytics dashboard lets them audit content usage across platforms, ensuring that only correct versions of assets are being used with customers -- and gleaning insights into seller needs.
The members of Revinate’s go-to-market teams no longer have to worry about how and where to access assets. Instead, they have increased autonomy to manage their work without relying on others. Employee time and mental energy are freed up for more important tasks. “It’s simply one less thing to think about,” Belén says.